| ]

The name of our bookstore is The Book Blues.

THE Book Blues. Somehow, we got on some business list (which multiplied into what seems like hundreds of crappy informational mailing lists) as THEY Book Blues. (See August 1, 2006, posting of "Use a Freakin' Spell Check Next Time" to get caught up).

Today I get a call while I have several customers in the store. It went something like this:

Heavy-Accented Annoying Person (HAAP): Is this They Book Blues?
ME: This is The Book Blues.

HAAP: Is this They Book Blues?
ME: It is THE Book Blues.
HAAP: Huh?
ME: (loudly) THE Book Blues. THE Book Blues.
HAAP: Are you affiliated with They Book Blues?
ME: (sighs loudly) There is no They Book Blues.
HAAP: Huh?
ME: (even louder) THERE. IS. NO. THEY. BOOK. BLUES. It is THE Book Blues.

At this point all of the customers have stopped what they are doing and turned to watch me (seriously, I had an audience while I was screaming into the phone).

HAAP: (totally confused) Oh. This is not They Book Blues?
ME: (sighs again) Look, there is no They Book Blues. It was a typo by someone, most likely YOUR company, it is only THE. THE. BOOK. BLUES.
HAAP: Could you spell the first word please?
ME: (silent disbelief)
HAAP: Hello?
ME: Yes. The first word is THE. T.H.E.
HAAP: Ok, P...
ME: NO! NO! NO! THE. The word is THE. T as in Tom. H as in Howard. E as in egg.
HAAP: Oh. The?
ME: YES! THE!
HAAP: Ok, thank you.

(click)